Social posts
The Social channel writes one caption in your voice from any topic you pick. That single caption works everywhere you post. There is no separate version for each network to write, review, or keep straight.
What it is
Social is one of the five TrueTone Channels. You start from a seed (a topic worth posting about), and TrueTone drafts a ready-to-post caption that sounds like you, not like a generic brand account. The draft comes back as normal, conversational text, with a short set of relevant hashtags and, for image posts, alt text for accessibility.
You choose how the post looks. A social post can be text only, or it can carry an image. For an image you can upload your own, or have one generated for you in a style and shape you pick. Every version produces the same thing at the core: one caption, ready to go out.
The caption is a starting point, not a locked file. You can edit any word before it posts, and what you approve is exactly what gets published.
Who it is for
Any loan officer who wants to stay visible on social without staring at a blank compose box. If the hard part for you is deciding what to say and finding the words, this is the Channel that removes both. It fits people who post across several networks and do not want to rewrite the same thought five different ways.
One caption, every platform
This is the core idea, so it is worth being blunt about it: there is no per-platform tuning. TrueTone does not write you a LinkedIn version, a Facebook version, and an Instagram version of the same post. It writes one strong caption, and that caption goes out the same everywhere you send it.
That is a deliberate choice, not a missing feature. Your voice is your voice on every network, so one well-written caption beats five slightly different ones you have to manage.
How to create one
Pick a seed
Open a topic from your seed list (sent by your organization, curated by TrueTone, or one you made yourself) and choose to generate a social post from it.
Choose the format
Decide whether the post is text only or carries an image. For an image post you can upload your own photo or generate one. When you generate an image you also pick its shape (square, landscape, portrait, or story) and a visual style.
Let it draft the caption
TrueTone writes the caption in your voice using your TrueTone Profile. For image posts it also returns alt text and a short list of hashtags. This is one caption, not a set of platform variants.
Edit anything
Review the draft and change whatever you want directly in the caption field. Nothing posts until you say so, and your edits are the final word.
Where captions go
Once you have a caption you are happy with, you have two ways to use it.
| Path | What happens | Best when |
|---|---|---|
| Schedule it | TrueTone posts it to your connected social accounts at the date and time you choose. | You want it to go out automatically, hands off. |
| Export it | Copy the caption to your clipboard and save the image, then post it yourself. | You post manually, or the network is not connected. |
To schedule, connect your social accounts once. After that, the Scheduler can send the same approved caption out to the networks you selected (LinkedIn, Facebook, Instagram, and others) at the time you set. To export instead, copy the caption and save the image, then paste it into whatever tool you normally use.
The Scheduler is a scheduler, not a rewriter. It sends the caption you approved exactly as it stands at the chosen time. It does not regenerate, shorten, or reword captions with AI once they are scheduled. If you want the wording changed, edit the caption before it is scheduled.
Good to know and limits
A few honest boundaries so nothing surprises you.
- One caption is the whole point. There are no per-network variants to approve or keep in sync. The same words go everywhere.
- Scheduling needs connected accounts. You can always copy and post by hand, but automatic posting only works on the social accounts you have connected.
- Alt text and hashtags come with image posts. Text-only posts return just the caption.
- Editing is yours. The draft is a starting point. Your changes are final, and the Scheduler respects them.