Blog
Blog is the long-form Channel. Give it a topic and it drafts a full article in your voice, complete with a title, an SEO meta description, and keywords. You edit it, then publish it straight to your website or push it onward.
What it is
Blog is one of the five TrueTone Channels. It writes complete, long-form articles that sound like you, not like a template. Every draft is generated through your TrueTone Profile, so the tone, formality, humor, and detail match the voice you captured with Tru during onboarding.
A draft is not just body copy. Each article comes back as four separate, structured pieces: an engaging title, an SEO meta description, a set of three to seven keywords, and the article content in clean formatting. That structure is what lets a blog post publish cleanly to your website and carry its own search metadata.
You start a blog draft one of two ways: from a Seed (a curated topic idea) or from your own topic in the Create Your Own flow. Either way, the finished article lands in Creations, where you review, edit, and decide where it goes.
Who it is for
Any loan officer who wants a steady stream of educational, on-brand articles without staring at a blank page. It is built for the person who knows what they want to say but does not have an afternoon to write eight hundred words about rate locks. Sales, marketing, and product teams reference this page to understand exactly what the Blog Channel produces and where a finished article can go.
How to start a draft
From a Seed
A Seed is a curated topic idea, grouped into Interest Groups like Client Education or Brand Building. Seeds exist because the blank page is the hard part.
- Open a Seed and choose Blog as the output.
- TrueTone drafts the article from the Seed’s topic, in your voice.
- A featured image comes along from the Seed, or you generate, upload, or pick one.
Generating a blog draft spends credits. You see the credit cost quoted before you commit, and it is checked against your balance and your organization’s monthly spending cap.
How to edit and publish
Once the draft is in Creations, everything on the page is editable, and every path forward lives on the same screen.
Review and edit the article
Open the blog creation. You can edit the featured image, the title, the meta description, and the full article content inline. The keywords the draft proposed are shown alongside it. If a draft misses the mark, run a regenerate rather than rewriting from scratch.
Publish now, or schedule it
Choose Publish Now to send the article straight to your website, or Schedule Publication to pick a future date. Your website is a hosted CMS: there is no draft layer, so a publish is instantly live on your public site.
Offer an audio version (optional)
If you have a voice clone set up, publishing can also offer to generate an audio version of the article read in your own voice. It is optional, spends credits, and takes a few minutes to appear on your site. Your post publishes either way.
Keep working after it is live
A published article can be unpublished (which returns it to draft so you can republish later), shared to social media, or pushed to a connected integration.
Where a finished article can go
| Path | What it does |
|---|---|
| Publish Now | Sends the article live to your hosted website immediately. |
| Schedule Publication | Publishes the article automatically on a date you pick. |
| Audio version | Optional narration in your own voice, added to the published post (requires a voice clone). |
| Share to Social Media | Opens the scheduler to promote a published article. |
| Push to your CRM | Sends a published article out to a connected integration. |
Good to know
There is no draft layer on your public website. When you press Publish Now, the article is live for visitors right away. Scheduling is the way to line up a future go-live without publishing on the spot.
The audio version needs a voice clone and is only offered at publish time when the current article has no matching audio yet. Very long articles fall outside the flat-price length cap and skip the offer.
A few honest limits worth knowing:
- Blog articles always publish to your own hosted website. That is the home for long-form content in the TrueTone System.
- The Scheduler places a publication on the calendar; it does not rewrite or regenerate the article with AI.
- Pushing to a CRM is an export to a connected integration, not a live two-way sync.