Key concepts
TrueTone has a small, precise vocabulary. Learn these nine words once and every demo, help article, and product screen reads the same way.
Why the words matter
TrueTone turns a loan officer’s own voice into marketing across five Channels. That promise only holds if everyone describes it the same way. Mixing up a Seed and a Creation, or a Seat and a member, is how a demo goes sideways and how a support answer sends someone to the wrong place.
This page is the shared glossary: one tight definition per term, plus the traps worth knowing. It splits into two groups. First, the building blocks a loan officer works with every day. Second, the people and the account structure behind an enterprise organization.
Two house rules for anyone writing about TrueTone: say the TrueTone System, not the platform, and say Features, not capabilities.
Who this is for
Everyone who touches the product or talks about it: loan officers using it, and the sales, marketing, product, and support teams who explain it. Keep this page open the first week; the terms become second nature fast.
The building blocks
TrueTone Profile. The captured version of how you write and speak: your tone, phrasing, and style. It is built from a short voice interview with Tru (two to five minutes) and refined over time, and it is described by a schema of eight traits and six layers. Every Creation you generate is shaped by it, which is why your content sounds like you rather than a template. Always use the full name, TrueTone Profile, never “the product.” Tru runs the interview only; the analysis is delivered after the session, and content generation is never attributed to Tru.
Channels. The five places your voice shows up: Blog, Email, Social, Video, and Audiograms. Call them Channels, never surfaces or platforms. A few things are true per Channel and worth remembering: Social is one caption that works across every platform, with no per-platform tuning; Video is voice-aligned prose with a built-in teleprompter, not a beat-by-beat template; and Audiograms write their own scripts rather than pulling from a blog, email, or seed.
Seeds. Curated topic ideas: a subject worth posting about, with enough background to start from. Seed Curation is a core Feature because the blank page is the real pain. Seeds arrive in Interest Groups such as Client Education and Brand Building, and you can always create your own. You turn a seed into a Creation (a blog post, email, social post, or video) in your own voice. In an enterprise organization, org admins distribute Seeds (topics), never finished posts.
Creations. The finished pieces you generate and keep: blog posts, emails, social posts, video scripts, and audiograms. They live in your Creations library, each tied to its Channel. Email Creations are export-only, meaning you copy or download them to send yourself; TrueTone never sends an email on your behalf.
Credits. The unit that meters AI generation. Generating a Creation draws credits from your allowance. On a personal plan that allowance is yours; in an enterprise organization it is one shared pool, and each Seat has a spending limit that governs how much of the pool it can pull. Raising a limit is free and instant, because the credits already sit in the pool. When you reach your limit, the product tells you plainly what happened and what to do next.
The people and the account
These four terms describe how an enterprise account is structured and who does what. The “don’t call it” column is the vocabulary discipline that keeps a demo clean.
| Term | One tight definition | Don’t call it |
|---|---|---|
| Organization | The enterprise customer and billing entity. It holds one subscription and pays per Seat, and it is a flat list of loan officers and admins with no branch or region hierarchy. | ”account” (too vague) |
| Seat | A licensed loan officer account inside an organization (role of user, with an enterprise license). One Seat, one loan officer. | ”member” (there is no member role) |
| Org admin | The person who runs the organization’s account: adds Seats, distributes Seeds, sets spending limits, runs the public roster, and can act on behalf of a loan officer. | ”manager” or “team lead” |
| Super admin | TrueTone staff, not a customer role. Operates across organizations to support and administer, always under the governed-impersonation doctrine. | ”admin” (ambiguous) |
Good to know
Organization, Seat, Org admin, and Super admin are enterprise-tier words. A solo loan officer on a personal plan still has a TrueTone Profile, Channels, Seeds, Creations, and Credits; they simply are not part of an organization.
The Compliance Gate (pre-publish compliance review) is designed and contracted but staged. It runs Channel by Channel in advisory mode and does not block content today. Never describe it as live and blocking.
Two attribution traps: Tru interviews, it does not write, so never credit content generation to Tru. And an Org admin distributes Seeds (topics), never finished posts, so fifty people never publish identical text.