The compliance gate
The Compliance Gate is designed and contracted, but it is staged. It is rolling out channel by channel in advisory mode today, and it does not block content yet. Read “What’s live today” below before promising anything to a customer.
What it is
The Compliance Gate is the reason the enterprise tier exists. Before a loan officer’s content publishes (a social post, an email, a flyer, a blog), it can be checked against mortgage advertising rules. Low-risk content, like a Thanksgiving greeting, is meant to sail through instantly. Higher-risk content, like a flyer citing VA loan guidelines, is meant to escalate for review. An organization decides, per channel, whether the Gate is off, advisory, enforced, or always-reviewed.
The design splits the work on purpose: TrueTone enforces, TrueComply reviews. TrueTone owns the Gate itself, the checkpoint that sits on every publish path. TrueComply, the sister product, owns the actual compliance judgment. That split means an enterprise customer can buy governed content even before TrueComply is fully provisioned for them, and it means the compliance rules are authored by an actual compliance reviewer, not by the marketing team checking its own work.
Everything else in the enterprise tier, the roster, seed distribution, spending limits, governed impersonation, is supporting cast. Governed content is the lead. It’s what makes an enterprise loan officer marketing tool defensible to the one person who can veto the purchase: the compliance officer. The other enterprise features make an organization efficient; the Gate is what is meant to make it safe.
Who it’s for
Every enterprise organization that publishes regulated content, which in mortgage is effectively all of them. Org admins are the ones who will eventually set per-channel coverage and field questions from their compliance officer. Sales and marketing teams need the honest framing below so the Gate is never oversold in a deal.
How it works
Coverage is meant to be set per channel (Blog, Email, Social, Video, Audiograms), with each channel sitting at one of four levels:
| Level | What happens |
|---|---|
| Off | Content publishes with no check |
| Advisory | Content publishes; a compliance warning is shown but nothing is blocked |
| Enforced | Non-compliant content is blocked from publishing |
| Always-reviewed | Every piece of content in that channel goes to review before it can publish |
Risk tiering decides how much friction a given piece of content gets. Low-risk content, nothing regulated, no numbers, no product claims, is meant to clear instantly. Higher-risk content, rate figures or program-specific claims like VA or FHA guidelines, is meant to escalate for a human compliance review.
Two paths exist for who does that review. An organization with TrueComply provisioned gets the full review workflow. An organization without it can still use a free, single-reviewer path called Embedded TrueComply Lite, or fall back to an “unassisted approval” state, so the Gate has something sensible to do even before TrueComply is fully wired up for that customer.
Good to know
This is the honest status, and it should never be oversold:
- Designed: yes. The full model is decided and documented: per-channel coverage levels, risk-tiered review, the TrueTone-enforces and TrueComply-reviews split, the free single-reviewer Embedded TrueComply Lite path, and an unassisted-approval fallback for organizations without TrueComply.
- Contracted: yes. The integration contract with TrueComply is written: the channels, the release actions (publish, schedule, export, share), and the risk tiering all exist on the TrueComply side.
- Turned on: not yet. Enforcement is staged to light up channel by channel, starting in advisory mode (it warns, it does not block), only once TrueComply is wired to a given environment. The framework is in the code; the switch is deliberately off.
How to talk about it: say that governed content is the design center of the enterprise tier, and the framework is built, turning on channel by channel as the compliance review layer connects. Never say it is live and blocking non-compliant content today. It isn’t yet.