Seed distribution
An org admin pushes topics (“seeds”) to a team or the whole organization, and each loan officer generates content from them in their own voice, so fifty people never publish identical text.
What it is
A seed is a topic or angle: a subject worth talking about, with some source material. An org admin creates seeds and distributes them: to specific people, to a team, or to the entire organization. Each loan officer sees the seeds meant for them in their list, and turns any of them into a blog post, email, social post, or video, written in their own TrueTone voice.
The admin plants the topic. Each loan officer harvests it in their own words.
Who it’s for
The org admin produces and distributes seeds. Each loan officer generates from the ones they receive.
The problem it solves
The blank page is the real pain. A loan officer knows they should be posting but doesn’t know what about. An organization wants everyone talking about, say, this week’s rate move, consistently and on-brand, but can’t have fifty people paste the identical company handout, because that’s exactly the generic, impersonal marketing TrueTone exists to replace. Seeds solve both: the organization supplies the what, and each loan officer’s voice supplies the how.
How it works
Admin creates a seed
The org admin writes a topic with supporting source material: an angle worth covering, not a finished piece of content.
Admin chooses who receives it
A seed can be distributed to specific individuals, to a team, or to the entire organization.
Loan officers see it in their list
Each loan officer only sees the seeds sent to them: individually, through a team they belong to, or organization-wide.
Each loan officer generates in their own voice
Any loan officer who received the seed can turn it into a blog post, email, social post, or video. The output is written in that loan officer’s own TrueTone voice, not the admin’s.
The important rule: seeds, never finished content
Admins distribute seeds, topics. They deliberately cannot distribute a finished post. If an admin could hand out a completed blog and fifty loan officers published it word-for-word, the product would quietly become the thing it was built to defeat: a company handout with fifty names on it. The whole promise is that content sounds like the individual loan officer, so distribution stops at the topic, and the voice takes over from there.
Why it matters for the sale
This is the org admin’s day-to-day leverage. It’s the reason the admin seat is worth more than a loan officer seat: the admin drives the organization’s content agenda (topics, timing, focus) while every loan officer’s individual voice does the writing. Consistency of message, diversity of voice: that combination is hard to get anywhere else, and it’s what an enterprise buyer is actually buying.
This feature was, until recently, quietly broken: an admin could publish a seed to the whole organization, get a green success confirmation, and it would reach nobody, because the “publish” side and the “who can see it” side of the system were looking at two different places that nothing connected. It now works end to end, and that “it says success but does nothing” failure mode is gone: the system confirms what actually reached people, not what was requested. Worth knowing if anyone tested it in the past and remembers it not working.
Good to know
- Live: creating seeds, distributing to individuals, teams, or the whole organization, each loan officer generating from their received seeds in their own voice, and honest confirmation of what actually landed.
- Teams work as the targeting mechanism but have no adoption yet, since they never worked before, so nobody has tried them. Keep-or-cut is an open question.
- TrueTone’s own curated seeds, sourced daily by the TrueTone team, also flow to loan officers whose organization has opted in.
Admins cannot distribute a finished creation, and this is permanent, not a backlog item. It will not be added later, because the moment it exists, everyone ends up publishing the same handout.